Cake Maker Website: How to Take Bespoke Orders Online
Your Website: The Ultimate Cake Portfolio
As a cake maker, your product is pure art. While Instagram is fantastic for showing off your latest creations, a professional website acts as your comprehensive portfolio, business manager, and shop window all in one. It's the place where potential clients can fall in love with your work and then easily take the next step to order.
A great website elevates your brand from a hobbyist to a professional business. It provides a central, organised place for your gallery, flavour menus, pricing information, and contact details, saving you from answering the same questions repeatedly over social media DMs.
Must-Have Elements for Your Cake Website
A stunning, high-quality gallery is the heart of your website. Organise it into categories like 'Wedding Cakes', 'Birthday Cakes', and 'Corporate Events'. Each image should be professionally shot, well-lit, and show off the intricate details of your work. Let your cakes be the heroes.
Create a dedicated 'Flavours & Fillings' page. List your sponge options, buttercream flavours, and other fillings. Describing them vividly ('rich Belgian chocolate sponge with a salted caramel buttercream') helps clients imagine the taste and makes the selection process exciting.
Include a clear 'Pricing Guide'. While most bespoke cakes require a custom quote, you can provide starting prices, for example, 'Two-tier wedding cakes start from £X' or 'Celebration cakes start from £Y per portion'. This helps manage customer expectations from the outset.
Streamlining Your Bespoke Order Process
The biggest challenge for cake makers is managing the enquiry process for bespoke orders. A detailed, intelligent enquiry form on your website is essential. Don't just ask for a name and email; ask for the event date, number of servings required, flavour preferences, and allow them to upload inspiration pictures.
This form should feed directly into a client management system (CRM). The system can automatically check if you're available on their requested date and save all their details in one place. This ends the nightmare of searching through emails and messages to find key information. You can then use the system to build and send a professional quote.
Selling Standard Bakes Online
Beyond fully bespoke cakes, consider adding a simple online shop for standard items. This could include boxes of cupcakes, brownies, or a range of popular, non-customised celebration cakes available with a few days' notice. This creates an additional, more straightforward revenue stream.
This part of your site would function like a regular e-commerce store. Customers can select their item, choose a collection or delivery date from a calendar, and pay upfront online. It's a great way to fill your order book around the larger, more complex bespoke projects.
Build Your Sweet Success with Ashdub
Your talent lies in baking and decorating, not in website development. You need a system that's as elegant and efficient as your cake designs. In 2026, building such a powerful website is surprisingly simple.
With ashdub, you just describe your business. You could say: 'I'm a bespoke cake maker in Bath specialising in wedding cakes, and I also sell cupcakes online for local collection'. In just a minute, our AI builds your beautiful portfolio website, integrates a smart enquiry form for bespoke orders, and sets up an online shop for your standard bakes.
The system includes a CRM to track all your quotes and a booking calendar to manage your availability. It's everything you need to run your cake business professionally, all in one place, and all managed just by talking to it. It's the icing on the cake for your business.
Try it with your business
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