How to Sell Art Prints Online as an Artist
As an artist, you pour your heart and soul into your work. Selling prints is a fantastic way to make your art more accessible, reach a broader audience, and create a sustainable income from your passion. While social media is great for showcasing your art, having your own professional website gives you a dedicated gallery and shop, allowing you to control your brand and build direct relationships with collectors.
The idea of building an e-commerce website can feel intimidating, pulling you away from the creative process. However, modern tools are designed specifically for creatives like you, making it incredibly simple to launch a beautiful online store without writing a single line of code. Let's explore how you can set up your own online print shop.
Creating Your Online Gallery
Your website is your virtual exhibition space. The design should be clean, minimalist, and put your artwork front and centre. The most important part of your site is a high-quality portfolio or gallery section. You need professional, high-resolution images of your artwork, perhaps including mock-ups showing how a print looks framed and hanging on a wall. This helps potential buyers visualise your art in their own space.
With ashdub, you don't need to be a web designer to achieve this. Simply tell it, 'I'm an artist selling colourful abstract prints online'. It will instantly generate a visually striking, gallery-focused website. You can then change the layout or colours just by asking, ensuring the site perfectly complements your artistic style.
Setting Up Your Print Shop
Once you've showcased your work, you need to make it easy for people to buy. Each piece of art available as a print needs its own product page. On this page, you should offer different options. The most common are size variations (e.g., A4, A3, A2) and framing choices (e.g., unframed, black frame, oak frame).
Each of these variations will have a different price and potentially different stock levels. Your website's e-commerce system must handle this complexity smoothly. Ashdub's platform is built for this. It lets you easily add products with multiple options, so the customer can select exactly what they want, and the correct price is automatically calculated.
Telling the Story Behind the Art
People connect with art on an emotional level, and they connect with the artist behind it. Use your website to share your story. Create an 'Artist Statement' or 'About Me' page where you talk about your inspiration, your techniques, and your journey as an artist. For each piece, write a short description that explains the story or idea behind it. This narrative adds immense value and helps turn a casual browser into a collector.
If writing isn't your strong suit, the AI can help. You can give ashdub a few bullet points about a piece and ask it to 'write an artistic description for a painting about the sea at dawn'. It will generate beautiful text that you can use as a starting point.
Managing Your Orders and Editions
If you sell limited edition prints, you need a reliable way to track how many have been sold. Your website's inventory system should automatically reduce the stock count for each sale. For open edition prints, you might be printing on demand, so you need a clear system to see new orders as they come in so you can start the fulfilment process.
The back-office app created by ashdub gives you a simple dashboard to manage all of this. You can see all your new orders in one place, manage the stock for your limited editions, and keep track of all your customer information. It keeps the business side organised, freeing you up to spend more time creating.
Launch Your Artist Website in Minutes
You can have a professional artist website, gallery, and print shop live and ready to take orders today. With ashdub, the process is as simple as describing your practice. It builds your entire online presence in about a minute: the beautiful portfolio, the fully functional shop with print variations, the secure payment system (in pounds for the UK market), and the order management app.
It's free to start and so intuitive that you can manage and update it without any technical stress. It's the perfect platform to build your artist brand and start selling your work directly to people who love what you do.
Try it with your business
Say what you do and watch your website and back office build themselves. Free to start, no card needed.
Try: “a fish & chip shop in Leeds with online orders”Free to start · no card · live in minutes.
