Website for a Picture Framer: Get More Orders Online
Frame Your Business for Online Success
As a picture framer, you provide a highly skilled, bespoke service that protects and enhances your clients' most treasured artworks and memories. Your website should communicate this professionalism and craftsmanship, acting as a gallery for your work and a simple way for new customers to get in touch and start the commissioning process.
Many framers rely on word-of-mouth, but a strong online presence can attract a steady stream of new clients. This guide shows you how to build a website that works as hard as you do.
Showcasing Your Craft with a Portfolio
Seeing is believing. The most important part of your website is a gallery or portfolio showcasing a wide range of your work. Include high-quality photographs of different types of projects: canvas stretching, conservation framing for delicate pieces, memorabilia box frames, and simple print framing.
For each project, briefly describe the materials and techniques used. This demonstrates your expertise and gives potential clients ideas and confidence in your abilities. With ashdub, you can say 'Build a portfolio website for a bespoke picture framer' to instantly create the perfect gallery structure.
Explaining Your Services and Process
Demystify the framing process for potential customers. Have a clear 'Services' page that explains what you offer, from mount cutting and glass options (like UV-protective or anti-reflective) to the types of frames you work with. A 'How It Works' page can outline the steps, from initial consultation to the finished product.
This information positions you as a helpful expert and answers common questions upfront, saving you time and ensuring clients come to you well-informed.
Making it Easy to Get a Quote
The path from initial interest to a firm order needs to be as smooth as possible. While final pricing requires seeing the artwork, you can streamline the initial enquiry. Instead of just a phone number, have a detailed enquiry form on your website.
This form can ask for the artwork's dimensions, the type of framing desired, and allow the user to upload a photo. All these enquiries feed directly into the CRM inside the back-office app that comes with your ashdub site, keeping all your potential jobs organised in one place.
Managing Your Clients and Bookings
A professional back-office system is essential for managing your workflow. Once an enquiry becomes a job, you can use your app to send a formal quote, schedule a consultation or drop-off time using the booking feature, and send an invoice for the deposit.
This level of organisation not only makes your life easier but also provides a seamless, professional experience for your clients. If you're a high-volume framer working with galleries or corporate clients, our ashdub.agency team can build a fully bespoke system to handle even the most complex workflows.
Try it with your business
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