This Privacy Policy explains how Ashdub Hotels, operated by Ashdub (ashdub.com), collects, uses, and protects your personal information. We are committed to being honest, transparent, and compliant with the UK General Data Protection Regulation (UK GDPR). This policy is effective as of 2 July 2026. WHAT INFORMATION WE COLLECT To provide our booking service, we need to collect certain information. This includes: * Guest Information: The full names of all guests staying. * Contact Information: Your email address to send booking confirmations and important updates. * Booking Details: Your chosen accommodation, check-in and check-out dates. * Payment Information: Your payment details are collected and processed securely by our third-party payment provider. We do not store your full credit card number. HOW WE USE YOUR INFORMATION We use your information for one primary purpose: to successfully manage your accommodation booking. This involves: * Processing your payment as the merchant of record. * Confirming your reservation with you via email. * Sharing the necessary details (guest names, stay dates) with the accommodation supplier you have booked with so they can fulfil your stay. We only share the minimum information required. SHARING AND DISCLOSURE We will not sell, rent, or trade your personal information with any third parties for marketing purposes. Your information is shared with the specific accommodation supplier for your booking and with our essential service providers, like payment processors, who help us operate our service. DATA RETENTION We keep your booking data for as long as necessary to fulfil our service and to comply with our legal and accounting obligations. After this period, your personal data will be securely deleted. YOUR RIGHTS Under UK GDPR, you have rights over your personal data, including the right to access, correct, or request the deletion of your information. To exercise these rights, please contact us. ANALYTICS AND MARKETING We believe in privacy by default. We do not use any tracking or analytics technologies on our website without your explicit, opt-in consent. You can use our service fully without agreeing to non-essential data collection. CONTACT US If you have any questions about this policy, please email us at hello@ashdub.com. Ashdub is a company registered in the UK.